Róisín Woods

Irish retailers for the first time have access to the European eCommerce Trustmark through the exciting new national eCommerce Trustmark launched by Retail Excellence Ireland in conjunction with Ecommerce Europe. Only 2% off Irish retailers are currently compliant with data protection, privacy regulations and consumer laws which is something the implementation of the eCommerce Trustmark will address. On registering for the Trustmark, applicants are furnished with a comprehensive set of rights and obligations establishing a benchmark for excellence and best practice. We know retailers displaying a Trustmark on their websites have experienced increased conversion, lower barrier to entry for cross-border trade and increased consumer confidence with 65% of consumers in Europe saying they will shop with a retailer displaying a national and Ecommerce Europe Trustmark over a retailer that does not display any. I would encourage any online retailer to sign-up to the Retail Excellence Trustmark as not only do you have peace of mind that you are compliant but it encourages sales and consumer trust.